Thursday, September 12th, 2013
Developing and managing a commercially successful loyalty strategy cannot be left to chance. With brands increasingly under pressure to manage costs and demonstrate ROI from customer loyalty, there is a growing need to understand current investments in loyalty and analyse performance.
As a sponsor and speaker at this year’s Loyalty World Europe conference, ICLP is helping to evaluate the true costs of loyalty initiatives and show how to quantify the commercial returns.
In examining this, our latest trend report shows how to improve profitability, drive growth and demonstrate long term commercial value.
How to examine the direct costs of your loyalty investments
How to evaluate the commercial impact of your indirect costs
Where to identify the future opportunities for driving revenue growth
How to refine your commercial model to drive greater ROI
The role of customer loyalty
In preparation for Loyalty World Europe, Stuart Evans, General Manager …
Thursday, July 25th, 2013
Written by Stuart Evans, General Manager, UK, ICLP
The 4th annual Retail Bulletin Customer Loyalty conference took place recently in London featuring insights from many leading retailers, loyalty and CRM specialists on how to drive profits and customer retention through cost-effective and engaging loyalty strategies.
With many interesting and diverse topics discussed throughout the day, we’ve outlined below some insightful commentary around the more compelling themes.
Maximising the value of data
The growth and importance of delivering a more targeted and tailored marketing strategy should place customer data and insight firmly at the forefront of any organisation.
Consumers increasingly understand and appreciate the value of their own data and the value of their information to an organisation, which increases the pressure on brands to recognise individual needs and the expectation to treat customers accordingly. Therefore brands need to respect the data they have access to and use it wisely to treat their customers as individuals …
Thursday, June 20th, 2013
Written by Stephen Hay, Regional Director – Asia Pacific, ICLP
We all have our stereotypical view of the data analysts. A bit nerdy perhaps, highly intelligent, and that pale skin tone that comes from long hours under the office lights. Most of all, it is almost impossible to understand anything they tell us. How wrong this is! Data analysts are the marketing superheroes of the 21st century.
We are awash with data; wherever you go, shopping, travelling, communicating, you create data about yourself. Whatever you do online, you create a trail of exhaust data. To give you a feel for the scale of this, and assuming you make it to the bottom of this page, in the time it takes you to read this article, consumers in Hong Kong will have generated almost 23 Terabytes of data about themselves. That would need over 1,400 iPads to store all that data, and that’s …
Friday, May 17th, 2013
Written by Paul Avery, Business Development Manager, San Francisco, ICLP
Having recently attending the Social Media & Mobile Strategies for Travel event in San Francisco, I noted many discussions based around the possibility of achieving lifelong loyalty in today’s increasingly promiscuous, price-sensitive and deal-driven digital world. It has never been more evident that mobile device proliferation and the social media phenomena of recent years will continue to have a strong influence on the ways in which brands engage with customers. Especially within the travel industry, understanding how these areas can transform marketing strategies or even business models is key in differentiating in a competitive environment and ultimately developing longer and more profitable relationships with both new and existing customers.
Some of my key takeaways from the event:
Understanding the mobile consumer
More than 50% of US travellers are now browsing for travel on mobile devices and 15% are actually booking via their mobile …
Tuesday, March 26th, 2013
Written by Gunjan Kumar, Sales Director, ICLP Mumbai
ICLP recently attended and sponsored the Loyalty Summit, a 2-day conference in Mumbai, India. The strategic loyalty marketing event is now in its 6th year and brings together multi-sector B2C brands to focus on customer engagement and loyalty marketing strategy.
Following our attendance and speaking session at the event, Gunjan Kumar, Sales Director for ICLP Mumbai shares some key take-aways from the conference and offers some insights into loyalty in India.
The Loyalty Summit
As the only dedicated event for loyalty marketers in India, the Loyalty Summit was attended by loyalty practitioners, CRM, Social Media, eCommerce and technology specialists. It was really encouraging to see that brands from the public sector such as BPCL, HPCL and ACC were present together with private players like Jet Airways, Dish TV, Shoppers Stop etc. The conference also drew some new younger companies like Games 24X7 and Fun Cinemas who stand …
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